The Best Competitor Analysis Tools in 2021
The main aim of Search Engine Optimization has always been to give you that edge over competitors and grow your business. Whether you are a large organization or a blogger, the competition is fierce regardless of your industry or niche and it makes analysing your rivals more important than ever. Thanks to innovators in the SEO space, you can now let tools do most of the work instead of you spending long hours researching and doing it manually. In this article, we look at the best competitor analysis tools for SEO that you can use to elevate your website.
Competitor Analysis Tools for Social Media
This tool is specifically designed for Instagram and helps you analyze your competitor’s presence on Instagram. Another application of this tool is to calculate whether an influencer has a valid following or not. Phlanx calculates an engagement ratio which is based on the number of followers by the rate at which the followers interact with the content such as likes, comments, etc.
This is the one solution for competitor analysis across all social media channels including popular video-sharing platforms such as Youtube and TikTok. You can also assess your competitors through various features such as engagement rank, grade and the number of followers gained per month. Its best feature is that you can stack up multiple competitor’s at once with their comparison tool.
Sprout Social is a cross-network platform that enables you to perform an in-depth analysis of your competitor’s social channels with its large suite of tools and reports that will help you gain a competitive edge over your competition. Its biggest USP is its reports that provide great insight into audience growth, content performance, demographics, impressions and many other parameters.
Competitor Analysis Tools for SEO
SEMrush is one of the most popular tools for SEO and you can perform a full domain analysis on the website for free to gain valuable insights on competitor keywords and backlinks to strategize content for your website.
Moz was founded by Rand Fishkin who is one of the leading voices in the SEO world back in 2004 and it has grown to become a first choice tool for those who specialize in SEO since then. The MozBar is a web browser
extension that lets you view a website’s Page Authority (PA) and Domain Authority (DA) which is based on backlinks and other factors in real-time.
This tool is similar to the ones above but its standout feature is that you can perform keyword analysis of your competitors in detail including in which country the users are based and how much traffic the keyword generates. Ahref can help you perform a full website audit and target the keywords that work best for the competition and focus on new ones that generate traffic but aren’t very competitive.
Competitor Analysis Tools for content
Buzzsumo aids in analyzing your competitor’s content over engagement metrics over various social media channels. You can also discover trending content and keyword ideas that are relevant to your industry.
Similarweb is an extensive tool that has applications in both content and SEO. You can determine your competitor’s top referral and destination sites to strategize your backlinks and collaborations accordingly. Besides, you can also find statistics related to audience interest and social media metrics.
If you want to inspect a website’s content in an organized manner then Feedly is the right tool for you. It is a content aggregator tool that helps you analyze the latest content published by a competitor all in one place.
Competitor Tools for Emails, Industries and Ads
If you have questions about your own email marketing game and would like to compare yourself with other competitors then Owletter is a handy tool that aggregates emails and organizes them in a simple dashboard. You can keep track of the frequency of their emails, spam score and strategize your emails accordingly for maximum effect.
Mailcharts empowers its users to plan new campaigns, aggregate emails from competitors and offers additional tools to ensure that you write compelling emails which are at level with the best brands in your industry.
iSpionage is a tool that focuses on a website’s paid ads. It helps its users learn from top competitors, find new profitable keywords, identify new SEO terms, improve Click Through Rate (CTR) and lower Cost Per Click (CPC). You can also find out your competitors target PPC keywords and PPC ads for a particular topic. iSpionage is an essential tool if you want to maximize revenue from ads or grow your website through paid means.
The last tool on this list is Owler. It is an industry analysis tool that allows you to create a custom dashboard of brands to watch in your industry. You can curate data and content from other relevant brands so that you can assess how you stack up against the top competitors.
Summary
Competitor Analysis is a great way to compare your brand and find out what works best for your competition so that you can create an effective strategy and increase the visibility of your website to more potential customers.
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